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Neuro Management |
| The New Management Paradigm |
leadership | psychology |
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Sven Gall’s Neuro Management offers a transformative perspective on leadership and organizational behavior, blending cutting-edge neuroscience with practical strategies for modern workplaces. Drawing on the latest research from MIT, Stanford, and thought leaders like Daniel Pink, Daniel Kahneman, Nassim Nicholas Taleb, and Robert Sapolsky, this book equips leaders with actionable insights to harness the power of the human mind in their organizations. A Shift in Perspective For too long, organizations have operated under the assumption that employees and managers are purely rational beings, expected to align seamlessly with mission statements and annual plans—perhaps incentivized by bonuses. However, groundbreaking research reveals a different reality: subconscious biases, reflexive behaviors, and flawed decision-making processes often undermine even the best intentions. Neuro Management introduces a revolutionary management paradigm grounded in neuroscience. It aligns with natural human motivations and cognitive biases, providing leaders with the tools to leverage dopamine-driven impulses to meet organizational goals. Key Insights from the Book 1. Unveiling Subconscious Patterns: Learn how subconscious biases influence decision-making and how to counteract them. Why Now? Companies like TikTok, Facebook, and Amazon have already mastered the application of behavioral science to influence customer actions. Now, it’s time to turn these insights inward, refining how we manage teams, build cultures, and drive results. With Neuro Management, Sven Gall provides leaders with the tools to understand and leverage the human mind, creating more resilient, innovative, and successful organizations. |
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Sven Gall is an author, speaker, behavioral consultant, and neuro management expert. With a background in Applied Neuropsychology from MIT and Advanced Change Management from Sioo, Sven brings a unique blend of academic rigor and real-world experience. His career journey—from merchant naval officer to behavioral consultant—reflects his fascination with the unpredictability of human behavior. Sven’s pragmatic approach empowers organizations to quickly gain control over subconscious behaviors and intrinsic motivation, paving the way for resilience and success. He even advocates for appointing a “Chief Behavioral Officer” in every organization to complement traditional C-suite roles. In Neuro Management, Sven distills his expertise into a practical, neuroscience-backed management model. |
TABLE OF CONTENTS Foreword 1. Human Nature: Modeling cognitive bias and dopamine-regulated motivation Afterword |
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Published in May 2024 | Paperback | 256 pages | ca. 70,000 words
English sample translation available
Shortlisted for Management Book of the Year