'This book identifies the challenges and takes the guesswork out of confronting them head on. As such, it makes for invaluable reading for forward-thinking British business leaders, corporate strategists and innovation teams.'
Jess Young, The London Economic, click here to read the full review
'We have found The Corporate Startup model and the thoughts on the innovation ecosystem very useful in designing our innovation strategy. This book is a must read for all corporate leaders that want to transform their companies to be more innovative.'
Erik Kongsvik-Ibsen, Vice President of Strategy and Business Development at Egmont
'This book is a timely addition to the corporate innovation space. It is a must read for anyone working on innovation in medium-size and large companies. The principles and practices, if well implemented, can save a company from the disruption death march.'
Tim Deeson, Managing Director at Deeson Group
'This book helps organizations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business.'
Jury CMI Management Book of the Year
'Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology —applying Lean Startup principles and more— for building a culture of innovation.'
Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA
'Nothing’s harder than creating innovation, and the most valuable creations are exactly those which shrivel under typical corporate management. The authors’ approach is to focus on creating an ecosystem that allows innovation to flourish on its own; addressing health of the soil rather than micro-managing the plants. If you want to avoid some of the common traps and give your internal entrepreneurship the best shot, this book will help.'
Rob Fitzpatrick, Author of The Mom Test
'In a world full of innovation hype and clichés, The Corporate Startup manages to provide useful answers and solutions to a complex question — how can corporations innovate faster and better? The book delivers a clear roadmap for creating a strategy, governance structures and implementing an innovation practice. This makes it an absolute must-read for all corporate strategists and innovators and has become “the way we think and talk” about corporate innovation in Copenhagen Fintech.'
Thomas Krogh Jensen, CEO at Copenhagen Fintech
'In this wonderful book, we have found frameworks and methods that are extremely relevant and helpful in our efforts to structure our open innovation. We are beginning to use Corporate Startup tools and methods to better qualify investment decisions, as well as secure continued board-level understanding and buy-in to the strategy.'
Ole Madsen, Senior Vice President at Spar Nord Bank
'A book crammed full of real examples and pragmatic (not dogmatic) frameworks for bringing entrepreneurship to corporate dinosaurs. A must-read.'
Tristan Kromer, Founder at Kromatic and Editor of The Real Startup Book
'With innovation now a strategic imperative, you are going to need a playbook to help develop practical and scalable approaches to innovation in your company — simply put, you are going to need this book!'
Paul Brown, Founder at Rokket Digital
'The 21st century organization, we’re told, needs to be innovative, creative and customer centered. That’s all very well if you’re a disruptive startup. But what if you’re an established organization based on 20th century principles of Taylorism? How do you make your big company as innovative as a small startup? If you want practical advice from people who have been there and done that, there’s no better source than this book. Reading this book is like shadowing the authors on a consulting assignment as they coach you on what works and what doesn’t.'
David Travis, User Experience Consultant and Managing Director of Userfocus
'The authors have clearly spent time in the trenches helping big and small companies transform through applying lean startup principles. This book is full of insightful nuggets you immediately grasp and a simple yet effective framework you can start implementing right away.'
Justin Coetsee, Co-Founder at Ignitor
'In this remarkable book, the authors challenge us to take the ‘Red Pill’ of sustainable innovation: a system of frameworks that work together to generate superior results. If you want to keep yourself in the black, take the authors’ ‘Red Pill’ and follow their advice.'
Luke Hohmann, Founder/CEO at Conteneo and Author of Innovation Games
'Lean thinking for business and product development requires the practitioner to strip away misconceptions about how an idea becomes a successful new business. It requires a ‘re-training’ of the brain to suppress those misconceptions and focus on the fastest path to testing the assumptions held about the customer’s needs. This book is your ‘re-training’ manual.'
Peter Pascale, Vice President of Product Management at Pearson VUE
'Established companies need to innovate or risk losing market share. This book provides a great playbook that managers can use to learn about lean startup methods and apply them within their company. It is a must read for any executive thinking about creating an innovation ecosystem within their business.'
Klaus Wagner, CEO at Josera Petfood GmbH & Co. KG
'The Corporate Startup bridges two worlds that are normally regarded to be quite the opposite. Corporations can learn a lot about startup methodologies and how they apply to their organizations from reading this book. Startup founders should also read it to understand the challenges that large companies face and how to better collaborate with them. I highly recommend this book.'
Rune Theill, Co-Founder and CEO at Rockstart Accelerator
'I believe the next wave of entrepreneurship and innovation will belong to the established corporation. The Corporate Startup provides a structured and practical approach to help companies make their new business model building machine a reality.'
Dr Marc Sniukas, Author of The Art of Opportunity
'Tendayi, Dan and Esther are some of the most knowledgeable and engaging members in the startup and corporate innovation community. Not only is their personal knowledge and experience very valuable, I’ve experienced them to generate profound impact through their engagement with several of our, and others’ grassroots initiatives. This book allows anyone in the intrapreneurship field to access that knowledge and create the same impact.'
Leon Pals, Chairman at Startup Foundation
'As the role of corporate innovator seems to be getting more complex, what else to wish for than a roadmap that makes things simple and clear? Tendayi, Dan and Esther have done a wonderful job creating exactly such a roadmap with this book, and I’m sure it will support you in getting to your goals, faster.'
Hans Balmaekers, Director at Intrapreneurship Conference
'This wonderful book helps companies apply practical and innovative business model development methods using new ways of collaboration, based on an ecosystems approach. The Corporate Startup provides a great way of implementing innovation practices for companies to cope in today’s hectic and ever changing world.'
Corine van Winden, CEO at Global Pets Community
'In my experience the biggest topic that is not covered well for large corporations is the art of managing the innovation process and output. The Corporate Startup provides a concrete framework to manage innovation at the strategy, management and practice levels. It connects the topics you likely know such as business model design and lean startup to the bigger corporate picture.'
Bob Jansen, Founder at Firmhouse
'This book has helped me, my team and our company’s full innovation transformation and I can say it is the most comprehensive guide on corporate innovation to date. The tools and methods described here are helping us on our journey to improve performance and reduce the cost of innovation.'
Vegard Hansen, Head of Innovation Ecosystem at Den Norske Bank |
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Published in 2017 | Paperback with illustrations | 300 pages | ca. 90,000 words
Full English manuscript available 
Winner of the 2018 CMI Management Book of the Year Award
Published in German by Franz Vahlen Verlag
Published in Russian by Alpina Publishers
Published in Polish by Helion
Published in Japanese by Shoeisha
Published in Indonesian by PT. Elex/Gramedia
Published in Vietnamese by Saigon Books
Published in Spanish by Técnologica de Monterrey