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David Beckett - Pitch to Win

The Tools That Help Startups and Corporate Innovation Teams Script, Design, and Deliver Winning Pitches

COMMUNICATION | MARKETING | PRESENTATION

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The big pitch is coming up. You’ve got just a few minutes to convince that investor or your Board, that your idea is worth investing money, time and people in. What should you say? How should you say it? And how do you beat those nerves that are already building up inside?

David Beckett has coached over 700 startups to raise over €170 million in investment. And he has trained thousands of professionals in innovation teams at companies like Google, Unilever, Booking.com and PwC. He is also a TEDx speech coach.

In Pitch to Win, David provides practical tools to help you Script, Design and Deliver pitches that are short, professional and persuasive. His methods and practices have been tested with hundreds of pitchers and reviewed by numerous investors and members of the Board.

The focus is on actionable tools and real-life examples. With step-by-step exercises that will guide you to your best pitch ever.

David Beckett has coached over 700 startups to win over €170 million in investments. He has also trained thousands of professionals in innovation teams at companies such as Google, IKEA, Booking.com, ING, Unilever and PwC, to pitch to the Board for resources for their game-changing innovation projects. He’s a TEDx speech coach at TEDx Amsterdam, CERN and Munich.

RECOMMENDATIONS

‘I’ve seen David transform ordinary presenters into fantastic pitchers. Follow the steps in Pitch to Win and you’ll have a great shot at pitching successfully for the resources you need to make your innovation ideas a success.’
Patrick de Zeeuw, cofounder of Startupbootcamp

‘A masterful how-to manual for engaging people in what you want them to do. Beckett’s focus on high-intensity, high-payoff presentations, has produced a wealth of great coaching here for all who would like to influence anyone else, about anything. Though I’ve done presentations for years, it’s given me some real gems I’ll use right away!’
David Allen, author of the international bestseller, Getting Things Done: The Art of Stress-Free Productivity

‘I have had the privilege to witness first-hand how David’s powerful coaching has helped numerous startups, professionals and innovation leaders improve their pitch. Pitch to Win brings the best of his tools, experience and lessons learned, together in one practical and actionable book.’
Ilja Linnemeier, Head of Digital, PwC

‘It’s not only the big ideas that benefit from David’s work. You’ll learn valuable new ways of thinking and communicating for impact, and have fun along the way. Highly recommended.’
Arne-Cristian van der Tang, Chief HR Officer TomTom

‘David was a wonderful coach when I pitched my first startup ComfyLight. I am glad David put all his key points into this book, to help everyone get their story from good to great. Our pitch raised some million euros and David certainly had a part in that development.’
Stefanie Turber, founder ComfyLight

‘This book is an excellent practical toolkit. David is the best pitch coach in the world and provides you with tips and tricks to give your ideas the best possible voice and set yourself up for a winner. Guaranteed success.’
Michael Dooijes, Managing Director Startupbootcamp FinTech & CyberSecurity, Amsterdam & Frankfurt

‘Pitch to Win gives you all the ingredients to deliver impactful pitches. Whether you are fundraising, giving a management team presentation or pitching your product or service, this book will provide all practicalities needed to nail the pitch and walk away smiling.’
Frank Appeldoorn, Venture Capital specialist, Arches Capital

‘David is quite simply the Pitch-Maestro. We’ve worked with him on a wide variety of projects during our meetings, all of which involve culturally diverse audiences from dozens of countries. Whether he’s delivering inspirational keynotes, masterfully moderating interactive breakouts, designing innovative and experiential workshops, or delivering personalized training for ICCA’s young professionals, to competitively pitch their education session ideas for our next year’s Congress. He always delivers beyond expectations. And now he’s distilled all of his conceptual and practical knowledge into this one handy package! Of course it doesn’t beat the live experience, but if you want to boost your personal impact in front of any audience, it’s a great start.’
Martin Sirk, CEO ICCA, International Congress and Convention Association

‘Pitching is not just for startups. With staff presenting our foundation’s story around the world, we need to make sure they can do so in the best way, and David Beckett’s training helped us immeasurably. Even if you’re an accomplished public speaker, you will improve with his insights.’
David Campbell, Director of Communications and Engagement, World Press Photo Foundation

TABLE OF CONTENTS

Foreword by Patrick de Zeeuw

It started with a pitch
0.1 Introduction
Interview with Prins Constantijn van Oranje-Nassau, Startup Envoy for the Netherlands

1 Script
1.1 Before you start
1.2 Scripting with the Pitch Canvas®
Interview with Ilja Linnemeijer, Corporate Innovation Leader
1.3 Open, three and close
Interview with Sean Percival, Silicon Valley Investor

2 Design
2.1 The power of visual storytelling
2.2 Why to avoid text-heavy slides and complexity
2.3 Images, icons, logos and fonts
2.4 How to use numbers,animation and video, and avoid one thing
2.5 The technical stuff
Interview with Patrick de Zeeuw, Startup and Corporate Accelerator Founder

3 Deliver
3.1 Non-verbal communication
3.2 Tips for persuasive speaking
Interview with Astrid Sonneveld, TEDx Award Pitch Winner

How to Manage your nerves
4.1 All about nerves
4.2 Tips to beat the nerves
Interview with Rob van den Heuvel, Startup Founder

Oh… one more thing
To wrap it up
Thank you
About the author

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German translation published by Redline Verlag:

So gewinnt man jeden Pitch: Die optimale Vorbereitung um Kunden, Kollegen und Investoren zu überzeugen - mit vielen Praxistools und Fallbeispielen

Oft sind es nur wenige Minuten, die über die Zukunft eines innovativen Produkts, einer Unternehmensidee oder eines Investments entscheiden. Umso wichtiger ist es, andere schnell von sich zu überzeugen – und die Konkurrenz bei der Präsentation abzuhängen. David Beckett liefert in So gewinnt man jeden Pitch wirkungsvolle Werkzeuge und Beispiele, um einen perfekten und überzeugenden Pitch planen, gestalten und präsentieren zu können. Er zeigt den Lesern, wie es gelingt, die eigene Nervosität im Zaum zu halten, eine starke Storyline zu erstellen, das richtigen Design auszuwählen und ein überzeugendes Script für eine Präsentation zu erstellen. Ein praktisches quadratisches Buch mit vielen O-Tönen von Unternehmern – für alle, die restlos überzeugen wollen.

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