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Danielle Braun & Jitske Kramer - The Corporate Tribe |
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Organization lessons from anthropology |
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The Corporate Tribe will take you on a journey to discover the essence of culture and the secret to successful change programs. Along the way, it will introduce you to the cultural traditions of different people across the globe and provide you with the practical tools you need to apply what you find to today’s organizations. Through thirty compelling stories, The Corporate Tribe will reveal what, deep down, you already know. At turns unfamiliar and disruptive, illuminating and inspirational, The Corporate Tribe offers a powerful paradigm and skillset for tackling organizational and leadership challenges in the twenty-first century and beyond. It is a book for leaders, consultants and advisors who are looking for a fresh perspective and proven solutions, for those who want to build strong communities that are safe for diversity and ready for change. Danielle Braun and Jitske Kramer are corporate anthropologists. They look at organizations as tribes, organizational charts as kinship systems, leaders as chiefs and mission documents as totem poles. Travel with them to places where spirits linger after death, magic is real and rituals are the key to maintaining order and facilitating transition. You will never look at your organization—or approach its problems—the same way again. |
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Danielle Braun and Jitske Kramer are the co-authors of Building Tribes and The Corporate Tribe that won the Management Book of the Year Award in 2016, sold over 35,000 copies and is published in US and UK (Routledge), Germany (Schäffer-Poeschel), Russia (Alpina), Vietnam (Nha Nam), and the Netherlands (Management Impact). Danielle Braun is an expert in the fields of leadership, change and organizational culture. After her studies in African and Asian witchcraft and religions, she did her PhD in leadership and organizational culture, focusing on the Dutch police force. A highly sought-after speaker who takes you on an unforgettable journey, Danielle is co-founder and director of the Culture Academy. She is the author of Patterns and That’s Crazy, on how we perceive normal and abnormal. Jitske Kramer is an expert in the fields of diversity, international teamwork and corporate culture. As a trained ethnographer, she did research in Botswana and Uganda before becoming an organizational consultant. She is the best-selling author of Deep Democracy, Managing Cultural Dynamics, Wow! What a Difference, Jam Cultures, Voodoo and Work Has Left the Building. |
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'A wonderful perspective on how organizations work today.' 'Nothing has prepared me more for my career as a writer and a journalist than my studies in anthropology. I cannot think of a field that wouldn’t benefit from anthropological insights. In making these insights available to organizations and their leaders, Braun and Kramer have fulfilled an essential and dire need.' |
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Part 1 Culture Creates Order from Chaos Part II It Happens in the Relationships Part III Cultural Transitions – Building and Moving a Totem |
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