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Glenn van der Burg – Podcasting for Communication Professionals

A Kickstart For Undivided Attention From Your Business Target Group

COMMUNICATION | MARKETING | PRESENTATION

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A high-quality business podcast is the equivalent of organizing a weekly inspiring meeting. It gives your organization the opportunity to capture the undivided attention of your target audience for half an hour. And at the same time it provides a stronger relationship with your podcast guests than playing golf with them. But in order to get their undivided attention, your podcast needs to match the needs of the listeners, have a recognizable format, and the rights tone of voice and appearance.

With Podcasting For Communication Professionals you quickly learn how to develop, produce, promote, and broadcast your podcast. The unique Podcast Canvas helps you develop a one-page plan with every aspect that are relevant for a successful business podcast.

When you’ve finished the book, you are ready to produce your first episode!

Published in November 2022 | Paperback | 136 pages | ca. 17,000 words
Dutch edition published by S2 Publishers

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ABOUT THE AUTHOR

Glenn van der Burg has recorded over 500 business podcasts since 2015. He is a presenter at New Business Radio and develops podcasts for the Dutch Organization for Applied Scientific Research TNO, the Utrecht University, and Schouten & Nelissen education and training. Glenn also gives podcast workshops in association with The Radio Factory.

TABLE OF CONTENTS

Disclaimer
Why a podcast for your business goals?

1. Who will be listening?
Case: ‘A podcast provides depth and emotion’

2. Why would anyone continue to listen?
Case: ‘Our podcast feels the same as working with us’

3. What should you do?
Case: ‘You have to be in the moment’

4. What do you need?
Case: ‘We put professionals in the spotlight’

5. How can you listen?

6. How do you get listeners?
Case: ‘The more specific, the better’

7. What does it cost to make a podcast?

8. What do you gain from a podcast?

9. Now what?

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