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Eveline van Zeeland - Getting Started With Design Thinking

CHANGE MANAGEMENT | PROJECT MANAGEMENT

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Design thinking is often used as a method for conducting (research) projects. However, it is much more than that: It’s a way of looking at the world. Once you have used design thinking in a project, you will naturally become inspired by the design thinking mindset.

Getting Started With Design Thinking is 100% practical. After you become acquainted with the design thinking method in Chapter 1, you can get started right away. In Chapters 2 to 6 you will go through the phases of a design thinking process. In these chapters you will find many useful tools and practical tips. In Chapter 7 you will read how to implement your design. Chapter 8 offers you tips for writing a report about your project. This last chapter is particularly useful for students who are writing a thesis.

This book contains everything you need to know to carry out a design thinking project. At the end of each chapter, you will find exercises and a roadmap to get started with your own design. This is without a doubt the most practical book on design thinking you will read: from design thinking to design doing!

Published in April 2022 | Paperback | 176 pages | ca. 60,000 words
Full English translation available
Dutch edition published by FLOOT

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ABOUT THE AUTHOR

Eveline van Zeeland is researcher, entrepreneur, and author. She previously wrote Guide Book Neuro Marketing and Marketing Book of the Year 2020 Marketing Design with Customer Journey Mapping. Eveline guides students, professionals and organizations in the use of design thinking. In Getting Started With Design Thinking she doesn’t just teach you to think as a designer, she gives an answer to all those questions to which she didn’t find the answer in other books on design thinking.

TABLE OF CONTENTS

Foreword
Introduction

1 WHAT IS DESIGN THINKING?
1.1 Why design thinking?
1.2 The step-by-step plan
1.3 Design thinking logic
1.4 The mindset
1.5 The design team
1.6 Bullet journal
1.7 Before you start
1.8 Getting started

2 THE EMPATHIZE PHASE
2.1 What do you want to find out?
2.2 Toolbox
2.3 Context Map
2.4 Getting started

3 THE DEFINE PHASE
3.1 The 5 C’s
3.2 Design challenge
3.3 Design principles
3.4 Having an impact with your design
3.5 Getting started

4 THE IDEATE PHASE
4.1 Sparks of inspiration
4.2 The creative process
4.3 Toolbox
4.3.1 The dimension of Looking: choosing other perspectives
4.3.2 The dimension of Thinking: collecting other ideas
4.3.3 The dimension of Doing: coming to a solution in a different way
4.3.4 The dimension of Feeling: being intuitive without being blinded by a gut feeling
4.3.5 Choice of techniques
4.4 Getting started

5 THE PROTOTYPE PHASE
5.1 Basic thoughts before you start prototyping
5.2 Prototyping is iterative
5.3 Types of prototypes
5.4 Framework-based prototyping
5.5 Getting started

6 THE TEST PHASE
6.1 From gut feeling to research: test criteria
6.2 Types of tests
6.3 The rule of five
6.4 Indications and contraindications
6.5 After the test
6.6 Getting started

7 IMPLEMENTATION
7.1 Impact Canvas
7.2 Achieving your goal
7.3 Winning others over with your story
7.4 When you have everything you desire
7.5 An ethical note
7.6 Getting started

8 REPORTING
8.1 Structure of the report
8.2 CIMO logic
8.3 Storytelling
8.4 Make it visual
8.5 Scientific reporting
8.6 Getting started

Final word
References
Illustration acknowledgements
Index
About the author

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