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James Veenhoff & Martijn Pater - Collaborate or Die

The co-creation book for change makers

ENTREPRENEURSHIP | LEADERSHIP | STRATEGY

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The years between ‘today’ and 2030 have been dubbed the Decade of Action. Even without – and before – COVID, it was already clear that nobody can make the changes we need alone. More than ever, companies can and must connect with others to use their business as a force for progress. But how? By using the power of co-creation, defined as ‘The collaborative creation of new value, together with experts and stakeholders’.

In this practical, action-oriented, and easy to read book, Martijn Pater and James Veenhoff take us on a step-by-step journey towards impact. Building on over 15 years of international experience with corporates, startups, NGOs and governments, they de-mystify the term co-creation, describe the key types and trends and share the Five Guiding Principles. Laced with practical tips and inspiring case examples, this book is a must read for anyone interested in unleashing the power of co-creation to make progress. Want to find out how Rainforest Alliance, WWF, Heineken and Philips and the like apply co-creation? Then this is the book for you.

Published in December 2021 | Paperback | 192 pages | ca. 35,000 words
Full English translation available
English and Dutch editions published by Van Duuren Media

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ABOUT THE AUTHORS

James Veenhof is cofounder of impact strategy company Fronteer which has grown to become a leading party in the field of co-creation. With clients like HEMA, Heineken, Royal KLM, Royal Shell, Eneco, Rabobank, World Wildlife Foundation, and the City of Amsterdam, they work on remarkable innovations with the theory: ‘Business as a force for Good’. After his studies Business Administration and Anthropology, James contributed to bold brands and projects in fashion, like Evisu, the Amsterdam International Fashion Week, Blue Blood, Ganbaroo, and Hillfiger. The last 15 years he has primarily focused on innovations in education and transition, both for economy and society. With several top jeans brands (Levi’s, G-Starr, Calvin Klein, Hillfiger, Kings of Indigo, and Scotch & Soda) he started a sustainable denim development course, the Jeans School, in 2012, which earned a top-100 ranking for international fashion education. Its ambitious development approach has been embraced by several other schools for dozens of new courses for beauty, physical training, construction, and catering.

Martijn Pater is an experience strategic thinker with over 20 years of experience. He aims for innovation, co-creation, smart cities, mobility, sustainability, and positive impact strategies. He is an industrial designer, creative thinker, and entrepreneur. He is cofounder of Fronteer and the smart city startup Coding the Curbs, and chairman of NDSM Energy, a unique sustainable power cooperation of over 60 Amsterdam companies. Due to their innovative pioneering in co-creation for the last 15 years, Fronteer has gained a unique international position to gather the key perspectives in every field to unlock its full potential. They have organized over 2,500 co-creation sessions for over 15,000 experts from the World Wildlife Foundation, Rainforest Alliance, Heineken, Philips, the City of Amsterdam, and countless other organizations. Martijn also like to help organizations innovate, as Fronteer is a circle-based and holacratic workplace where the potential of its employees are unlocked. In his spare time Martijn as built his own energy-neutral home and restored a carbon sailboat.

TABLE OF CONTENTS

Introduction

SECTION 1, THE FOUR TYPES OF CO-CREATION
Four types of co-creation
Crowdsourcing
Community co-creation
Coalitions
Expert co-creation
Future types of co-creation
Deliberative Democracy
Open-data Movements
Purpose-driven Coalitions
Global expert co-creation

SECTION 2, THE FIVE GUIDING PRINCIPLES OF CO-CREATION
Case 1 The Jean School Case

Principle 1 – Inspire to Participate
Define a strategic challenge
Frame the problem
Create a challenge presentation
Tips for Inspiring to Participate

Principle 2 – Select the Best
TASK 1: The right perspectives
The five expert types
TASK 2: Detective work
TASK 3: Conversations
The six motivations for expert participation
TASK 4: Well-rounded group
TASK 5: Reconnect
Tips for Selecting the Best

Principle 3 – Trust the Process
Pre-session
STEP 1: Introduction
STEP 2: Vision
STEP 3: Challenge
STEP 4: Rapid Map
STEP 5: Ideation
STEP 6: Last Words of Advice

Post-session
Tips for Trusting the Process
Principle 4 – Raise the Bar
PHASE 1: Reflect
PHASE 2: Construct
PHASE 3: Validate
PHASE 4: Strategize
Tips for Raising the Bar
Principle 5 – Lead the Change
Fill the seats
State your case
Claim your space
Unlock the coalition
Cases 2-13

SECTION 3, ONLINE CO-CREATION
Pre-session
STEP 1: Introduction, what is different online?
STEP 2: Vision, what is different online?
STEP 3: Challenge, what is different online?
STEP 4: Rapid map, what is different online?
STEP 5: Ideation, what is different online?
STEP 6: Advice, what is different online?
Post-session

Last words
Thanks

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